From the conception, to the sourcing of materials, from the artisan’s work to the wearer bringing it to life, Amita Birani believes that each piece of jewelry has a story to tell. Hailing from a family of jewelers and with over 20 years of experience in the field, as creative director, she holds value in promise, passion, and commitment.

At Amazing Jewel, our mission is to take inspiration from the innate beauty and individuality of women across the world to build designs that are unique, intimate, and share a personal touch. We hold rooted in our belief that jewelry does not have to be expensive to be perfect, but it has to leave everyone who sees it amazed.